2024 Ken Schueler Seminar: Trends in Cancer Care

2024 Ken Schueler Seminar

Trends in Cancer Care: Focus on Cancer Survivorship

WHEN: Friday, March 15, 2024
CE COST:  View/Attend and earn 2.5 BCPA CE Credits: (Registration Required)

  • $25 for webinar with CE credit
  • Webinar view only FREE for all

Please note, this webinar has been approved for 2.5 BCPA CE Credits by the Patient Advocate Certification Board.

The 2024 Ken Schuler Cancer Seminar focuses on current trends in cancer survivorship and medical issues facing cancer survivors. Presenters discuss the importance of advocates in fostering engaged and active cancer patients and survivors, and what advocates should know about medical trauma during and after treatment.

As cancer treatment concludes, individuals embark on a fresh chapter in their lives, a phase filled with possibilities for hope and joy, yet also accompanied by concerns and apprehension. Each person's journey is unique, and they navigate their emotions in their own distinct manner. Adaptation and mastering these feelings require patience and persistence, a process that unfolds gradually over time. Patient or health care advocates can help with this step of the journey.

Our speakers are distinguished professionals who work patient or health care advocacy with specialty working with patients that have cancer. They present information that will help all involved in care of cancer survivors.




Juliann Halvorsen, MA, LMFT

Juliann has been in the mental health field for over 10 years practicing with populations such as severe mental illness, elderly care, substance abuse and children. Working at Cancer CARE point for the last 4 years has given her the chance to incorporate self-advocacy tools, empower clients to help find their voice in the medical field and with a background in massage therapy, incorporate the relationship between mind and body at a time that’s most critical.

Rachel Westlake, BCPA

Rachel Westlake is the founder and principal consultant at Rachel Westlake Consulting. Her unique perspective on health care is shaped by her personal experience as a two-time cancer survivor and her professional role as a Board Certified Patient Advocate specializing in self-advocacy education for young adults with cancer and chronic illness.

Rachel's approach to health care consulting is rooted in partnership and tailored strategies that address the diverse needs of patients and health care communities. With a rich background in coalition leadership, startup strategy, and research, she offers a balanced perspective to each client engagement.

She is passionate about creating meaningful connections between health care professionals, industry stakeholders, and patients. Rachel's work often involves facilitating workshops, strategy sessions, presentations, and patient panels; all focused on delivering insights that foster patient-centricity and patient self-efficacy. This commitment is continuously reinforced through her ongoing interactions with patient communities, ensuring that her services reflect a wide array of real patient experiences.

Rachel envisions a healthcare system where patient voices are heard and integral to its evolution. Her goal is to harmonize patient experiences with industry insights, guiding transformative change and cultivating environments where every individual’s health experience is valued and respected.

John J. Woog, MD, BCPA

Upon completing his fellowship training in eye plastic, lacrimal, and orbital surgery at the University of Wisconsin-Madison, Dr. Woog entered private practice in Boston serving on the clinical faculty of Tufts-New England Medical Center and Massachusetts Eye and Ear Infirmary-Harvard Medical School. He has held various positions in medical student and resident education at University of Wisconsin, Harvard Medical School, Tufts University School of Medicine, and the Mayo Clinic Alix School of Medicine.

In addition to his teaching activities, Dr. Woog has actively engaged in clinical research. He is the recipient of the Research Award from the American Society of Ophthalmic Plastic and Reconstructive Surgery. Dr. Woog has contributed over 65 original articles and 30 book chapters to the medical literature and has written three books.

As a practicing physician and, subsequently, following retirement, Dr. Woog has had a long-standing interest in patient advocacy. His commitment to the importance of patient advocacy was reinforced when he was personally diagnosed with Stage 4 cancer. Following unsuccessful treatment including several surgeries, multiple courses of chemotherapy, and two clinical trials, Dr.Woog was fortunate to have a dramatic response to experimental therapy administered on an expanded access basis. Over the years since, Dr. Woog has supported through advocacy efforts other individuals with cancer, and has worked to promote the development of new cancer therapies and to connect patients with these novel treatments. Dr. Woog and his wife recently published a book describing their experience entitled “Facing Cancer with Hope: Suggestions for Patients, Caregivers and Patient Advocates based on a Surgeon’s Own Cancer Journey,” with the goal of sharing lessons learned with patients facing cancer as well as their family members, caregivers, and advocates. Dr. Woog is a member of the National Association of Healthcare Advocacy and a certificant of and subject matter expert for the Patient Advocate Certification Board, and is honored to support the programs and activities of these advocacy-focused organizations.

Learn More About the Schueler Fund Here!